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The Relationship Building Workshop is a one-day workshop that will teach your sales staff how to build relationships to close more sales. It is essential for staff to become masters with relationship building. It’s great to know basic relationship skills but there is a process and many skills and techniques and how to build relationships is a big part of any sales process.

This relationship building workshop will help salespeople learn how to build relationships effectively, which can lead to increased close rates and improved customer satisfaction. In short, mastering relationship building is essential for any sales professional who wants to be successful.

This relationship building workshop is a training event created for businesses that helps sales professionals learn how to improve their sales performance through relationship building. It covers all areas of relationship building techniques and process and can be adapted for use and delivery with all businesses that have a sales staff and provide sales face-to-face, over the phone and online sales.

The goal of this relationship building workshop is to help sales professionals develop a consistent and effective sales relationship building process. This will lead to increased sales and improved customer satisfaction.


Introduction into relationship building

The importance of relationship building

Relationship building within the sales process

How to build relationships with prospects

How to build relationships with customers

How to maintain and grow relationships with customers

Face2face : phone : online relationship building

10 Relationship building tips

NLP relationship building

NLP relationship building technique

NLP relationship building success

10 Ways to build relationships

Relationship building techniques

Role-playing exercises

Feedback and discussion

Using the tools you have learned

Mastering relationship building

Taking action and your sales future

Here are some of the key benefits of your staff attending this relationship building workshop

  • Increased sales. Studies have shown that salespeople who are skilled at relationship building are more likely to close deals.
  • Improved customer satisfaction. Customers who feel like they have a strong relationship with their salesperson are more likely to be satisfied with the product or service they receive.
  • Greater loyalty. Customers who have a strong relationship with their salesperson are more likely to do business with the company again in the future.
  • Enhanced reputation. Salespeople who are known for their ability to build relationships are seen as more valuable assets to their company.
  • Increased job satisfaction. Salespeople who enjoy building relationships with their customers are more likely to be happy in their jobs.

If you are serious about improving your sales performance, then a relationship building workshop is a great investment.


The length of a relationship building workshop will vary depending on the content and the participants’ experience level. A basic workshop may last for one day, while a more advanced full workshop may last two days.

All workshops delivered can be either at the business location or hired.


The cost of a relationship building workshop will also vary depending on the location, amount of attendees, length and content of the workshop. The cost may also include the cost of materials, such as workbooks and handouts.


Hi, I’m Coach Johnny, Master NLP Practitioner and founder of UK Business Coaching & Training. I have over 22 years of experience, coached over 10,000 people, Co-Certified 1500+ in NLP, supported over 100+ Businesses and have worked for brands such as HSBC and SThree earning in excess of £500 million pounds. I offer a full training and coaching service including creation and delivery helping companies have and provide the best bespoke sales training and coaching program so their staff master sales, achieve peak performance and increase company profits. 


For inquiries please email

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